MINISO: Japanese Fashion & Retail Giant Launches in South Africa

MINISO, the darling of the Japanese fashion and beauty retail industry launched in South Africa with an official opening at its Menlyn Park Shopping Centre store in Pretoria on Saturday 5 August. I had the honour to attend the store opening and I had lots of fun shopping up a storm! 🙂

As guests we were entertained by live performances from local dancers and Pearl Thusi was our lovely host. She is sooo down-to-earth! She took pictures with everyone, and my friend and I also managed to get a selfie with her 😉

MINISO has over 2000 stores located in more than 50 countries around the world. The flagship store is the second MINISO outlet to open in the country with 50 further stores for South Africa currently in the pipeline.

Inspired by a philosophy of fast fashion coupled with simplicity, MINISO updates its product offering every seven days with smarter, simpler and cozier products to encourage the personalised intelligent purchase trend. The affordable range focuses on making high quality products that are accessible. The MINISO brand, a member of the Saiman Holdings Group, was co-founded in 2013 by Japanese designer, Miyake Junya and Chinese entrepreneur, Ye Guofu in Tokyo, Japan.
MINISO’s international success is aligned with its core brand proposition of selling intelligent consumer products. There are several categories that showcase enormous variety and hold over 3 000 different types of products: Consumer Goods, Health & Beauty, Jewelry & Accessories, Creative Homeware, Digital Products, Stationary & Gifts and Seasonal Products to name a few.

After mingling and taking pictures, we got a chance to do some shopping using the vouchers we received. I just loved everything in the store! They have all sort of products from accessories to homeware, toys, bags, stationery and perfumes. I managed to get quite a few nice things for my kids, my husband and myself. I definitely would love to go back to buy more stuff! What also stood out for me is the affordable prices on everything. Yay!

MINISO stores are opening first in Gauteng and are available at Maponya Mall in Soweto and Menlyn Park Shopping Centre in Pretoria. The next stores set to open are in Forest Hill in Kyalami and Norwood Mall in Johannesburg. The Durban and Cape-Town store launches will take place in September 2017.

To find out more about MINISO, visit: www.miniso.jp

Look out for a haul vlog of all my purchases from the store which I will put up on my YouTube channel soon!

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